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Mendeley Brainstorm: Augmented Reality — Here and Now

Mendeley Blog

IT expert touching a hexagon grid with the letters AR for augmented reality and surrounding fields of usage IT expert touching a hexagon grid with the letters AR for augmented reality and surrounding fields of usage

“Pokemon Go” has made Augmented Reality wildly popular; this month, we’re asking in our latest Brainstorm competition – what Augmented Reality innovation do you think will be the next “killer app”? We are looking for the most well thought out answer to this question in up to 150 words: use the comment feature below the blog and please feel free to promote your research! The winner will receive an Amazon gift certificate worth $50 and a bag full of Mendeley items; competition closes September 6th.

It’s usual to see people constantly staring at their mobile phones; it used to be that they were just texting friends or awaiting the latest post on social media. However, there is now a burgeoning tribe of gamers who squint, peer, then shift their phone…

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