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Academic PR part 1: What is Academic PR?

This is the first of a series of posts I’ll be writing on Academic Public Relations (PR). The thrust of these posts is to talk about Academic PR as a set of strategies for academics, young (graduate student, PhD candidates, etc.) and old (ABDs, post-docs, sessionals, etc.), who are looking to get their work noticed. All major post-secondary institutions will have PR departments, but this isn’t Academic PR. A university’s PR team governs their institution’s image in order to recruit students and increase public awareness, but Academic PR is the practice of PR by academic professionals seeking to network, disseminate research, and discover funding opportunities.

A teachable topicAcademia

The job placement rate of a given graduate program directly relates to that program’s prestige. And more prestige leads to more funding, more industry partnerships, and more growth in the form of course offerings, faculty specializations, and scholarships. So it behooves academic institutions to teach career strategies, doesn’t it?

You’ll recall an earlier post where I interviewed Carleton University’s Dr. Lara Varpio and she outlined the importance of networking for PhD students nearing the end of their studies. Dr Varpio told me that effective networking helped her land her a job, and that effective networking leads PhD students and post-docs to the coveted markers of academic success: publications, fellowships, scholarships, and, most importantly, jobs.

Graduate students are told to disseminate their work at conferences and to network; but they aren’t taught to put themselves on the radar of potential venues for their work. And while Dr Varpio had in mind the more traditional form of networking (face to face at academic conferences), it is my contention that graduate programs and graduate students fail to teach the networking possibilities afforded by the internet, i.e., Academic PR.

Hidden curriculum

So in this sense, Academic PR remains the hidden curriculum of graduate studies: there aren’t any courses taught on this subject, but you need to understand it if you hope to get a job. Why is this?

It could be that the practice of Academic PR is distinctly unacademic. The academy is about pure objectivity while PR is about overt and covert persuasion; the academy is about meritorious knowledge dissemination while PR is about strategic knowledge dissemination; the academy is about research and reporting while PR is about pragmatic, human connections. But the fact remains that many successful academics are practicing Academic PR, and the next generation of academics should learn to do the same.

What do you think? I can see this post generating a lot of disagreement, and that’s great! I’d love to hear your feedback in the form of a comment below.

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Great Minds 2: Lara Varpio

Picture Varpio

This is the second post in my Great Minds series, a set of interviews with writers and thinkers who have inspired me. My academic work has introduced me to numerous professors doing fascinating work on literature, cognition, and social action. Lara Varpio is my second great mind.

Assistant Professor in a Faculty of Medicine is not the first place one would expect to find an English PhD graduate, but that is just where University of Waterloo Department of English Language and Literature PhD alumnus Dr. Lara Varpio finds herself at the University of Ottawa. Lara is a recent PhD graduate with a job, and that should be an inspiration for current and potential PhD students alike. I hope this interview with Lara provides as many valuable insights for my peers as it did for me.

A: How did you end up in the English PhD program at UW?

L: I should start by saying that the work I do now is fairly removed from standard department of English training. I am originally from Sudbury. I did my BA in English at MacMaster. I soon realized that I wouldn’t get too far with a Bachelor of Arts. The Master of Arts professional writing stream at UW interested me. But my work was not related to medicine at all.

A: Could you discuss your experiences as a grad student?

L: After completing my MA, I moved to Sweden for 3 years. I was a professor and I taught Business Communication. After one year, I was bored intellectually. So I contacted Catherine Schryer to find out about doing my PHD from abroad. I talked to the department chair at the time, Neil Randall, and, despite the fact that nobody had ever done a PhD from abroad, the department let me in. So I started my PhD while living in Sweden . . . I remember for a course with Professor Michael MacDonald, I submitted my class presentation on a CD-ROM. I found a video camera and one of my students in Sweden videotape my presentation. I completed two terms of coursework abroad. For the third term I came back to Canada for the residency requirement and then I realized how homesick I was. I completed my work in Canada.

I didn’t want to waste time on a dissertation that didn’t engage me. I approached Catherine Schryer and told her that I probably would not complete a PhD if I didn’t find something intellectually engaging. She introduced me to Lorelei Lingard, who introduced me to the medical education community at the Wilson Centre [for Research in Education] at the University of Toronto. We joke that I went there for a 3 day visit and stayed for 3 years. I brought my experience with Actor Network Theory and Rhetoric to the table, and I was the first PhD student that the Wilson Centre co-sponsored.

A: What advice do you have for current graduate students?

L: It’s so important to find a project that engages you. Aside from that, think outside the box when it comes to funding. So often English graduate students think about OGS and SSHRC. I was the first Arts student at Waterloo to get CIHR funding. So I got medicine to fund me and OGS as well. But I couldn’t get my SSHRC application past the department . . . Also, your supervisors are key. The importance of your supervisor to your later success cannot be underestimated. I am also a big believer in mentorship. You need people to offer guidance. I was lucky to find mentors in Catherine Schryer, Lorelei Lingard, and at the Wilson Centre. Academia is changing and you need mentors and you need people to help you walk down the new academic corridors. Also, complete your PhD studies with the end in mind. Decide on your dream job. It doesn’t have to be tenure-track in a department of English. There are different kinds of PhDs, some are theoretical, some are practical. You can make your PhD the tool you want it to be for where you want to go. You can teach or you can be a researcher.

There will be a dark night of the soul. If you’re doing graduate work, there will be a night where you feel like you can’t do it anymore. It’s important to take those experiences seriously, but it’s also important to look at those moments in the overall picture. Think of those moments in context. Sometimes you will want to give up, and maybe you should; but don’t be too hasty.

A: Do you have any career advice for current PhD candidates?

L: I have found my dream job. I can take all the theories and skills from my graduate work and apply them in a different context. Medical Education is my sandbox and my training in the Humanities is my shovel and pail. Every day I am excited to go to work. I have total control over what I do and how I do it . . . When it comes to finding a job, I can’t stress the importance of networking enough. A lot of jobs will never get posted, and you will never find them if you’re waiting for postings to appear online. I recommend PhD students go to conferences, especially if there is someone giving a talk who they admire. Prepare for the talk by thinking of one good question. One intelligent question—and you can underline intelligent. If you can ask that question, you can start a conversation. If you do it right, you should end up with their business card in you hand. I always did that and I still do. I find the people by attending their presentation, I ask an intelligent question, I ask about a recent article. Build connections with people you want to work with.

I can’t emphasize enough the importance of networking and the importance of being a good networker. You don’t want to be sucking up; you have to look like someone who is interesting and who is doing exciting work.

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How I Have 5 Jobs

 

Perhaps one reason that I feel qualified to have a professional blog is that I am quite confident in how I engage with people at a professional level. The proof is in the punch: I have 5 jobs. Seriously. My primary job, as I’ve mentioned, is as robo-writera copywriter at a marketing company that specializes in helping employers communicate with their employees—specifically focusing on loss prevention. For the past 8 weeks I have been working with another copywriter and the two of us work under the company’s studio manager / copyeditor / copywriter. But I was hired to replace the second copywriter for her maternity leave. The official replacement occurred today; her last day was Friday. So now my work load is assuredly going to at least double, but I am up to the challenge. I find copywriting fun and engaging—but I think that’s best left for another post.

 

My second job is a part of my funding package that was offered to me by the University of Waterloo: I am a teaching assistant for a distance education course. The course is English 210F: Business Communications and I am responsible for marking the work of 35 students. I also deal with all student correspondences because it is an online course. Again, I find this job engaging and fun. Although, I’ll admit, the first assignment was a professional portfolio—resume, cover letter, and job description—and after marking about 25 of these assignments, I was getting a bit bored. But thus is life. Work can’t always be exciting! But if you take on your assignments with enthusiasm and positivity, you’ll inevitably enjoy it.

My third job is a research assistantship for a psychiatrist in Toronto, Ontario—about an hour from where I live. I was referred to this psychiatrist by a professor in my department at school. This psychiatrist is currently working on his thesis for a masters degree in Education focusing on the education of medical residents. patient-doctor-392His research project is fascinating: he argues that end-of-life interviews (dignity interventions) between medical residents and patients can be a profoundly educational experience for these residents and hopes to prove it through analyzing transcripts of a number of these interviews. That’s where I come in. Due to my background in literary and linguistic studies, I am going to do a middle-level narrative analysis of these interviews and search for narrative or linguistic patterns that emerge. I am quite looking forward to it and I will share my findings here.

I was just hired at my fourth job this weekend—quite randomly I have to add. On Friday night, I was out for drinks at a local pub that typically hosts a lot of Waterloo’s graduate student population. The bartender, Christina, recognized me and asked, “Are you drunk?”

“No,” I replied.

“Do you know how to be a bouncer?” She asked.

“I used to do it in Edmonton when I was younger. Is everything alright?”

It turned out that the owner of this particular pub, who also owns a club across the street, had his entire door staff walk out on him that very evening. She asked if I’d like to make some extra money and help this gentleman out. My friends were leaving soon anyway so I went over to lend a hand. Later on, I asked if he was hiring doormen and he enthusiastically offered me the job. Normally, I wouldn’t work as a doorman at a bar, but I’ve been to this particular club once or twice and the crowd is always very positive and laid back. That night I kicked out a very drunk young man who I noticed smack a girl on the rear, but that was the only incident. I worked the next night too and there were zero incidents. lawnmower1

My fifth job is mowing the lawns of the properties that my landlord owns. He approached me to help him out with this a few weeks ago. I’ve always been on good terms with my landlord, I’ve helped him out a lot and he’s done the same for me. The best example of the latter was a massive flood we had in the basement of our house. I cleaned up the terrible, sewage-ridden mess that was left over and he compensated me for my time but also thanked me profusely for not forcing him to hire professionals. Anyway, I only mow the lawns every second Saturday and rather than receive a payment, I just asked for him to put it towards the monthly bills.

Needless to say, it’s bound to be a busy summer. Anyway, here’s the main point of my post: professionalism pays off. Sure, being nice to everyone doesn’t always work out in your favor immediately. There have been many times where I feel like I’m being taken advantage of or being overly ethical or fair. But when you present that type of persona to people, they remember it and when they need a go-to guy or gal, it’s going to be you. Aside from the first two jobs, the latter three were all offered to me by people I had dealt with in the past who knew they could rely on me—alright the bar job wasn’t offered to me by the owner, but the bartender knew me and she knew I was reliable enough to ask for help.

That’s all for now! Wish me luck.

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